Food Delivery Case Study 080425.pdf

How a popular food delivery platform drove order frequency and customer engagement through premium, targeted TV placements.

The platform partnered with StarHub Advanced TV, powered by Hoppr, to deliver its Order Anything, Go Anywhere campaign to high-value audiences, using a mix of long-form and short-form creative across premium TV environments.

Over an 8-week campaign, the brand combined promotional deals with travel incentives to boost customer engagement, delivering 250,000 completed views through a programmatic guaranteed strategy.

Brand Overview

A leading food delivery and quick commerce platform, continuously looking for innovative ways to engage customers and drive repeat orders.

The Problem

With increasing competition and shifting consumer habits, the platform needed to cut through digital clutter and engage two key audience segments, Young Families and Time-Poor Professionals, in moments of leisure and relaxation, where messaging would resonate most.

Why StarHub Advanced TV?

StarHub Advanced TV, powered by Hoppr, enabled the platform to reach these audiences with zero media wastage, delivering sequential messaging in premium, distraction-free environments that combined brand-building and promotional urgency in a large-format, informal setting.

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Solution

Across the campaign, the platforms team leveraged a smart combination of creative, data-driven audience targeting, and a guaranteed buying model.

Creative Approach

The campaign launched with a 15-second hero ad to generate early excitement around the 50% off and $1 deals, along with the travel prize incentive in partnership with a leading travel experience brand. This was followed by a series of 6-second bumper ads to maintain brand presence and keep the platform top-of-mind throughout the campaign period.

Audience Targeting

Using Darwin (Hoppr’s proprietary planning, campaign management, and reporting platform) the platform targeted two custom audience segments:

• Young Families: identified by family-oriented viewing behaviour and app engagement patterns.

• Time-Poor Professionals : defined by viewing habits indicating high consumption of short-form content and utility-focused app use.

Buying Model

The campaign was executed as a Programmatic Guaranteed deal, through Magnite and Google DV360, ensuring guaranteed delivery with flexibility for sequential retargeting.

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Placement Strategy

The campaign focused on key engagement moments across the StarHub TV ecosystem:

• Power On ad placements to start the day with maximum visibility.

• Post-roll placements after viewers exited streaming apps, live and catch-up TV, and VOD content, capitalising on moments of content transition.

Results

• Delivered 250,000 completed views across both 15-second and 6-second formats.

• Maintained strong brand visibility across the full 8-week campaign period.

• Successfully reached Young Families and Time-Poor Professionals, with measurable engagement at key viewing moments.

• Sequential creative approach ensured strong early campaign impact and sustained front-of-mind presence throughout.

Key Learnings

• Power On placements and post-roll inventory were instrumental in capturing attention in premium, distraction-free moments.

• A mix of long-form and short-form creative assets delivered both early excitement and sustained presence.

• Programmatic Guaranteed buying provided the right balance of control, scale, and flexibility.

• Data-driven targeting via Darwin allowed the platform to engage high- value audience segments with precision and minimise media wastage.